Old media failure in a new world
The failure of the paid model is fairly solid evidence for the failure of the . Where once there were limited sources of information the Internet has stood that model on its head and made information (both reliable and unreliable) abundant and readily available for free.
Television networks have “seen the light” and now offer their newscasts and many of their programs for free on their sites. Large newspapers have been slower on the uptake.
The new model for the is . The more eyeballs on their sites the more opportunity there is to put advertisements in front of those eyeballs and gain .
This presents an obvious for the public to shape the content of those sites. For example, if the , that mouth organ of the right wing, should decide to follow suit and put all of its content online then consumers can vote with their eyeballs as to whether they like the content or not and eventually force the WSJ to play another tune if enough people stop going to their site. This should be a no brainer strategy, along with boycotting corporate advertisers and telling them why you are boycotting them, for to help change the overwhelming viewpoint of the MSM.
The Internet can be a waste of time and it can also be a powerful . It’s all in how it’s used. MSM sites that only provide links to content on their site and not to relevant information outside of their site will do worse than those that do provide outside content. The nature of the net is .
