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MS to the Rescue

25 November, 2009 (18:06) | Business, Media

It appears that Microsoft is launching another attack on Google, and this one they may win. MS is thought to have convinced Rupert Murdoch’s News Corp, publishers of papers such as the New York Post, Barron’s , WSJ and many more, to withdraw their newspapers from Google and put them on Bing instead, for a fee. Google, at least until now, has refused to pay for that content. As we all know traditional news media, especially newspapers, are in steep decline due to a loss of advertising revenue, which has gone to the web instead. Getting paid well, by the likes of MS, and one supposes Google eventually, could be the saving grace for at least some large brands.

News reports say Microsoft has had discussions with News Corp. over a deal that would see the media company get paid to remove its news websites from Google.
Microsoft Corp, the maker of Windows 7 software on display here, is ramping up its search engine war with rival Google Inc.

The Financial Times first reported the story Sunday, saying it has also learned that Microsoft approached other big online publishers to persuade them to remove their sites from Google

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