Sales 101 – know your customer
A disappointed salesman of Coke returns from his assignment in Israel .
A friend asked, “Why weren’t you successful with the Israelis?”
The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch in rural areas. But, I had a problem – I didn’t know how to speak Hebrew. So, I planned to convey the message through three posters…
| First poster- A man lying in the hot desert sand, totally exhausted and fainting. | Second poster – man is drinking our Cola. | Third poster- Our man is now totally refreshed. |
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Then, these posters were pasted all over the place.
“That should have worked,” said the friend.
The salesman replied “I didn’t realize that the Jews read from right to left”
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